1 collector''s collection of ultimate destination is to establish a private museum

Twenty years from the personal collection, investment and marketing experience and mentality changes, the establishment of private museums to witness the motivation and infrastructure.

I am engaged in painting since the 1980s with the promotion of art investment, promoting the arts industry in China was felt rare Chinese paintings and calligraphy art has experienced the Cultural Revolution of the late Qing to torment a hundred years, was hit by devaluation of their high status to low loess, Therefore, investment in these outstanding works of art it is a hundred years opportunity. However, even if no one gold diamond promotion, may be known by not, will not automatically upgrade the status. Therefore, we chose to carry out large-scale promotion of art, and is seen as the history of the mission entrusted to us, so busy promoting the work never stopped on a flash over the decades. If today that success, we have introduced a large number of famous Chinese painting, Chinese art market and the growth and development of a certain historical contributions. Of course, we have accumulated a collection of tens of thousands of quality products. If the theory of economic returns, these works now have a relatively high value, and is a considerable wealth. Important is that the past two decades we have witnessed a new generation of outstanding Chinese artists struggle and success and witnessed the Chinese art market, growth, development and prosperity. We also had the honor of the participants and promoters. At that time I have a plan and desire: that one day, when conditions are ripe, we will build a sizable and well-equipped Yunfeng Museum of Art, on display for decades, our long-term collection of fine artists you, then has become our elderly friends and artists come together to jointly review Mian pregnant decades of our struggle and artistic achievements, is how meaningful things. The case for many years, we have been to this goal, our Art gallery construction pattern as far as possible to the direction of approach and atmosphere.

After 2003, as an opportunity for us to close contact of ancient Ming and Qing architectural home wood work, just as I usually start the ancient folk art collection piecemeal. Which was actually the more we feel the more exposure to Chinese culture has a huge volume of messages and artistic gold. To 2005, I felt they dispersed in various parts of China''s Ming and Qing architectural wood flea market is close to extinction position, which is our ancestors have left us a precious artistic heritage of the last, even ignored by society, If we do not collect timely, likely will miss a collection of ancient art history one last chance. So I concentrated a lot of money around the country actively collect, the more the more understanding of its important collection of historical and cultural value, the more knowledge the more fascinating, and if so in just six years, actually a collection of thousands of quality, sufficient to constitute the weight of a museum exhibit. At this time, we are faced with two choices: First resale profit, the other a wood carving museum to share with the public. The results we have chosen the latter, because these precious ancient folk art to save and exhibited, will leave a world of Chinese folk art history major, will leave the Ming and Qing China five hundred years numerous successful and flourishing arts and crafts masters dream of building a better home with the glory of its profound Chinese culture and superb artistic skills will be important art treasures of the Chinese nation.



(2) easy to build a museum is difficult to support museum and private museums to survive and healthy development must have accurate positioning and mode of operation of the development of relevant survival

Main function is due to the general museum collection on display to the audience, and the sale of non-commercial collections. In addition to opening the venue and the renovation costs to be. Recurrent expenditure to maintain the opening (receptionist, utilities, security and maintenance and other expenses, promotion and publicity, publication of research work expenses) tend to become masters of the heavy burden of many museums and pressure. Solution is usually nothing more than a few, a state support subsidies, such as Zhejiang Ninghai "Ten red makeup Museum" by the government to provide venues and ticket sales and other subsidies to support; Second, the business-type blood transfusion support, a number of large companies operating in its main business income set aside some funds to support the museum under the overhead, and the museum as a corporate social image and publicity, but when the business changes and difficulties encountered, there may be interruption of blood supply; Third, the ideal model is the private museum through the development of a number of ancillary industries to create some income (eg gifts, food, arts training, etc.), so the museum can be self-survival, sustainable operation and development (but also a prerequisite, the museum depends on whether there is sufficient attractive and generate more and more viewers, operators can have a considerable capacity to develop related industry can produce certain benefits);

(In my hall of ideas and preliminary plans for the future of friends and colleagues)


3. The continuing development of private museums should be with the local social and cultural industries and tourism development with each other, in order to produce the greatest social function

After three decades of reform and opening up China, the efforts of people across the country has made enormous changes, China has a flourishing stand among the nations of the world, and has growing influence. Today, the regeneration of culture has come a new era, the development of cultural industries and cultural regeneration is not only the country''s continued prosperity and development of important national policy, but also the responsibility of every Chinese person and mission. Therefore, even by the government and people hand the development of cultural industries and cultural tourism model is a very effective and feasible method, in which the Government''s strong support to promote the development of private museums and private collections are on social benefits is a win-win measures, value-added and the city create a harmonious society will have a significant role.

● Government for some help will greatly promote the development of private museums (the method of support is provided free basic idle city property for private development as the activation of the museum, and to give publicity and promotion support)

● private museums must have a clear positioning, while building a people-oriented way of thinking, to create a strong attraction and observability of the pavilion is the key to success;

● When the private museum has a rare and impressive nature, you have to establish the conditions of urban attractions, the restaurants, shopping, leisure and education and other social programs combined, will produce subtle chemical effect on the social and cultural development and improve the city''s status and value-added have a significant role.


Guo Hao full 2011.2.
(Wan Fung Art Gallery, chairman of the Ming and Qing architectural home wood curators)

**IMPORTANT: This article has been translated into English with use of Google Translate. If there is any inconsistency or ambiguity between the Chinese version and the English version, the Chinese version shall prevail.